Born and still working in downtown Manhattan, Alex embodies the spirit and passion of a true New Yorker. She draws inspiration from her travels around the world and admits her most creative moments are found in new locations she visits.
Alex Woo delicately balances the trendy "must have" and the classic into sleek and stylish designs that evoke the bold strength of today's women, while keeping intact their natural femininity. She designs real jewelry for real women, challenging herself to find unique and intriguing ways to accessorize, and with each piece handcrafted and signed by the designer, the quality is unsurpassed. Alex was our find of the year!